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Zayn Malik collaborates with ARNETTE for eyewear collection : Bollywood News – Bollywood Hungama

Zayn Malik collaborates with ARNETTE for eyewear collection : Bollywood News - Bollywood Hungama

Connecting expressive worlds on every level, Zayn and ARNETTE take consumers on a journey through an alternative utopia with an exciting new co-created collection. And it’s more than just a product launch – it’s an ongoing creative collaboration, a fresh campaign inspired by Zayn’s own artwork and a whole new take on sustainable eyewear, produced using only biobased materials.

“I’m very interested in design and the creative elements of a campaign, so it was quite cool to work with a brand like ARNETTE,” states Zayn. “The team has been really open and receptive to my ideas and have been a great partner.”

Zayn’s expressive vision plays out like a multi-level videogame, creating a surreal escape that leaves the city in the dust of a neon light storm. From graffiti art to retro race heroes, this creative collaboration captures an awakening of creative minds. Now unexpected, the mood of the collection shifts from vaporwave visuals to retro in a flash, a note of 90s…

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