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Yardley launches a new campaign with brand ambassador Kriti Sanon

Yardley launches a new campaign with brand ambassador Kriti Sanon

  • Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador.
  • Its latest campaign is conceptualised by Contract Advertising.

Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network. Featuring in the television commercial (TVC) about the concept of nature like freshness, Kriti is seen as a confident and independent young woman, stepping up to take on the world. The TVC has launched across multiple channels across regions, including digital. An extensive print campaign has been planned along with prominent presence across general trade, modern trade and ecommerce sites generating 360-degree visibility for the new campaign.

Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to…

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#KritiSanon #SanonKriti

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