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Wonderchef eyes Rs 400 cr revenue in FY22; ropes in Kriti Sanon as brand ambassador | Business

Wonderchef eyes Rs 400 cr revenue in FY22; ropes in Kriti Sanon as brand ambassador | Business

Kitchenware brand Wonderchef is eyeing a 23 percent growth in revenue at Rs 400 crore in 2021-22 as compared to the previous year due to an increase in the up-gradation of cookware following the pandemic, a top company executive said.

”The COVID-19 related disruptions forced many people to enter their kitchen where they found the need to upgrade their cookware. ”This increased the demand for Wonderchef products. Looking at the growth momentum, we expect to touch Rs 400 crore revenue in this financial year compared to Rs 325 crore during 2019-20,” Wonderchef founder and managing director Ravi Saxena told PTI.

With more and more young people entering the kitchen following the pandemic, there was a growth in demand for stylish, modern, healthy, and convenient cooking appliances, which will drive the demand and help Wonderchef become a Rs 1,000 crore company in the next five years, he said.

The company, which manufactures its products through 65 vendors in India as well as…

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