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Telugu cinema penetrating beyond regional boundaries

Telugu cinema penetrating beyond regional boundaries

Hyderabad: It isn’t about the quantity of films that is being churned out from the Telugu film industry every year, but there is some quality cud to chew and ruminate.

South cinema, especially Telugu, is setting up new benchmarks in the Indian cinema. Time has changed when Telugu films boasted larger-than-life roles with high-octane stunts and flying cars.

Gradually, the perception has now changed with the entry of new storytellers. Soon after SS Rajamouli’s ‘Baahubali’, Sandeep Vanga’s ‘Arjun Reddy’, Gautam Tinnanuri’s ‘Jersey’ grabbed the attention of a wider audience, the Telugu cinema has set a new standard.

Allu Arjun’s ‘Pushpa: The Rise’ has changed how the regional cinema is perceived at the pan-India level. Although it had fewer expectations at Hindi box office, the collections surprised the makers.

This rustic south Indian story of a red sandalwood smuggler was received well by the audiences despite…

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