When John Harvey Kellogg first developed peanut butter in 1895, it was for those who were older and needed protein-rich nutrients.
More than 150 years later, the spread remains a much-favoured addition to breakfast and other meals, not just in the western world, but in India too.
Gujarat’s Silvassa-based peanut butter brand MYFITNESS has been aiming to give the popular spread a healthy twist. The brand claims to be the first in the category.
“Peanut butter, at the end of the day, is a great source of protein. And the way we make it, our formula is probably the best in the market,” claims Poojan Shah, Strategy and Business Development Head, MyFitness, in a chat with YourStory.
Run by Tanvi Fitness Pvt. Ltd., MyFitness claims to eliminate the excess oil out of the butter, essentially turning it into a snack. “People have been using our product as a pre-workout snack,” informs Poojan.
Credit: YourStory Design
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