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Sidharth Malhotra and Fatima Shaikh go Bewakoof – ET BrandEquity

Sidharth Malhotra and Fatima Shaikh go Bewakoof - ET BrandEquity

Bewakoof has signed Sidharth Malhotra and Fatima Sana Shaikh to promote the brand across its digital platforms. Both the actors will be seen in the Bewakoof collection in a digital campaign that has gone live today. The theme of the campaign is Never Change.

The campaign will feature 2 brand films where they will reveal the ‘always fun side’ of the actors who are seen cracking jokes on each other and showing their mischievous side.

Bewakoof is introducing their new tagline, ‘Ho Bewakoof toh stay Bewakoof — Never Change’. The idea stems from the Bewakoof’s brand persona, which stands for expressing yourself freely without any inhibitions.
Sidharth Malhotra and Fatima Shaikh go BewakoofPrabhkiran Singh, founder chief executive officer, Bewakoof, said, “We are the market leaders in the fashion industry and have built our business without any godfathers. When we thought of rolling out our new campaign centered around Never Change, Sid and Fatima were our obvious choice because, as a brand, we identify with them. In our…

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