NEW DELHI :
Jewellery firm Senco Gold & Diamonds, which operates 118 stores in the country, has roped in Bollywood actor Kiara Advani as its brand ambassador for its entire gold jewellery range.
Advani will feature in the company’s new campaign ‘Now is the time’ which is currently running across digital and print media.
Suvankar Sen, CEO of the company, said “Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”
In a statement, Advani said she was happy to be associated with the firm as it was known for its exquisite jewellery designed by famous workmen or karigars.
In September, the company had launched an online gold transaction platform, DG Gold. Digital gold is a tool that allows consumers to invest in the yellow metal in its digital form. India is among key consumers of gold globally. The category also saw a surge in demand…