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SCOOP: Zee Studios in talks with Antim and Maidaan for pay-per-view release? : Bollywood News – Bollywood Hungama

SCOOP: Zee Studios in talks with Antim and Maidaan for pay-per-view release? : Bollywood News - Bollywood Hungama

The much awaited action flick, Radhe – Your Most Wanted Bhai, finally released on Eid, in cinemas as well on the pay-per-view platform, ZeePlex. A section of trade and industry felt that it was suicidal to release such a big film on digital. They feared that audiences would not be willing to shell out Rs. 249 for a single movie. However, on the first day of its release, Zee’s servers crashed as hordes of people excitedly logged on to check out the film. Ultimately, it fetched 4.2 million views on Day 1, shocking the pessimists and leading to a wave of cheer for its investors. Radhe – Your Most Wanted Bhai was also made available on various DTH platforms and as per an industry insider, it got 9.9 million plus views over the 4-day weekend across platforms.

Now it has come to light that, buoyed by Radhe – Your Most Wanted Bhai’s digital success, Zee Studios has begun talks with makers of other exciting films waiting for release. A source informed Bollywood Hungama, “The…

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