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Sara Ali Khan says ‘It’s time to Healthify’ in new campaign – ET BrandEquity

Sara Ali Khan says 'It's time to Healthify' in new campaign - ET BrandEquity

This is a still from the ad film.

Health and fitness app, HealthifyMe has unveiled its brand commercial campaign ‘Sab karenge try’ to drive adoption of health in the new year. Starring actor Sara Ali Khan, the ad film celebrates HealthifyMe heroes from Khan’s point of view and encourages the viewers to try the app as well.

The ad film is conceptualised by WondrLab and the in-house creative team at HealthifyMe. In the ad film, each one explained their reasons to ‘Healthify’ – Priyanka’s post pregnancy journey, Rashi’s doctor to patient and back to doctor journey, Srikanth’s battle against diabetes, and Krishan’s determination to be the best dad he can be. The film also reflects the company’s philosophy that crash diets and hyper-workout routines are not sustainable, but in fact, damaging in the long run. It requires a routine, some modifications in diet, and consistency, all which HealthifyMe’s app is wired to do.

Considering its new year when topicality and…

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