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Rajkummar Rao roped in as the ambassador of apparel brand bewakoof.com : Bollywood News – Bollywood Hungama

Rajkummar Rao roped in as the ambassador of apparel brand bewakoof.com : Bollywood News - Bollywood Hungama

Rajkummar is an actor who is known for his different and eclectic choices whether movies for big screen or OTT. He has done thought-provoking roles like Newton and Shahid to horror comedies like Stree and Roohi and heart-touching films like Bareilly Ki Barfi; he is the most loved actor cutting across demographics and geography. bewakoof.com is known for being unique as it too challenges set norms without being preachy. The synergy between both brands led to roping in Rajkummar for promoting bewakoof.com. Both appeal immensely to the youth and with a lot of gravitas and become vehicles for self-expression without taking themselves too seriously.

 

bewakoof.com launched in 2012 by Prabhkiran Singh has become the fastest growing youth brand and is backed by marquee investors like IvyCap and Investcorp. The company sells 20,000 units of apparel and accessories a day and has a customer base of over 10 million.

The marketing campaign will see Rajkummar flaunting a range of quirky tees…

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