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Purplle.com unveils #PurplleWaliDiwali campaign featuring Sara Ali Khan

Financial Express - Business News, Stock Market News

The platform is hosting its Diwali sale from October 20-26

Online beauty product platform Purplle.com has launched its festive campaign, #PurplleWaliDiwali. The campaign that features actor Sara Ali Khan is live across television, print, digital, and social media channels. Moreover, the platform is hosting its Diwali sale from October 20-26. “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place,” Nippun Aneja, chief business officer, Purplle.com, said.

In the campaign, Sara Ali Khan is seen grooving to the tune of ‘Yeh Diwali Purplle Wali’ which has been recreated from the famous ‘Yeh Jaawani Hai Deewani’ song. For its social media promotion, the brand has roped in over 3,000 influencers as well who will be grooving to the song voiced by Anushka Manchanda.

This festive season, the…

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