- This marks Urban Terrain’s entry into India’s fast-growing and mass scale-innovation segment
- Urban Terrain is an outdoor bicycle brand by OneFitPlus – India’s largest connected fitness company
- Priced between Rs 9,000 — Rs 15,000, the launch expands Urban Terrain’s bicycle portfolio into the mass-premium segment
- The company has witnessed 3x growth in FY2022
- Expects Urban Terrain to clock Rs 100 crore in ARR by FY23
Hyderabad, 2nd Sept 2021: OneFitPlus, India’s largest connected & at-home fitness company, announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart.
Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs…