All the girls out there who are obsessed with the colour pink, you may have a reason to rejoice. WGSN, the global authority that forecasts trends, has declared “Orchid Flower” (a light shade of magenta) as the colour of the year 2022. WGSN uses expert trend forecasting combined with data science to help designers and brands get ahead of the right trends.
WHAT IS THE WGSN COLOUR OF THE YEAR?
Every year, WGSN chooses a shade that defines or represents the mood of the year. AI Aqua was WGSN’s tech-inspired hero colour for 2021. The colour represented opportunity, advancement and most importantly, optimism.
“AI Aqua is the digi-friendly tone that’s splashing into activewear and interiors. The tech-inspired tone was forecast in collaboration with @coloro_ as the colour of the year for 2021 and, after a year of virtual-only reality, it’s no surprise it’s taken off (sic),” reads WGSN’s Instagram post as they introduced the colour of the year 2021.
WHY IS ORCHID FLOWER…