The Natural Diamond Council (NDC) has unveiled its second global ‘For Moments Like No Other’ advertising campaign. The campaign, inspired by the ‘Love Life’ thought, features the brand’s global ambassador Ana de Armas. It has been shot in Spain’s Mallorca, the company said in a statement. “Diamond jewellery sales have seen record breaking growth as we emerge from the pandemic,” David Kellie, CEO, Natural Diamond Council, said.
“Consumers are eager to create new memories and natural diamonds are synonymous with celebrating life’s moments. This campaign emanates the ‘Love Life’ manifesto to the core. We’re thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience,” Kellie said.
In the campaign, de Armas is seen wearing an 11-piece diamond jewellery collection that was custom designed. Directed by Manu Cossu, the campaign highlights the appreciation for natural diamonds. The collection has also…