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Myntra kickstarts festive campaign ‘Tyohar ki fashion shopping’ – Exchange4media

Myntra kickstarts festive campaign ‘Tyohar ki fashion shopping’ - Exchange4media

The campaign, called “Tyohar Ki Fashion Shopping, Only With India’s Fashion Expert”, aims to reach both existing and new customers, with a heightened focus on regional audiences, to apprise them of Myntra’s stupendous offerings for the festive period, and Big Fashion Festival in particular. 

“This edition of Myntra’s Big Fashion Festival brings with it the choicest selection from 7000 brands, offering the largest-ever collection of 10 lakh styles, making it one of the biggest fashion events in the country, this festive season,” the company said in a statement.    

“The campaign is set to unlock the biggest-ever celeb presence for Myntra across media channels, especially social media. As part of it, 100+ high-impact celebrities and influencers are set to drive awareness through pre-buzz and event days and highlight the fashion ranges, including occasion wear, among their fans and followers while…

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