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MyGlamm launches first National TVC starring brand ambassador Shraddha Kapoor : Bollywood News – Bollywood Hungama

MyGlamm launches first National TVC starring brand ambassador Shraddha Kapoor : Bollywood News - Bollywood Hungama

India’s fastest growing DTC beauty and personal care brand MyGlamm launches its first-ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.

The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been…

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