NEW DELHI :
The American watches and accessories firm, Fossil, has appointed Indian Bollywood actor Kriti Sanon as its newest celebrity brand ambassador in India.
Announcing the appointment, the company said the actor’s optimism and organic take on fashion is closely aligned with Fossil’s dedication to authenticity and creative spirit. The actor is talented and versatile with original sense of style. More recently, Sanon essayed the role of an aspiring actor and a surrogate mother in the critically lauded film Mimi where she worked with Pankaj Tripathi. She was also appreciated for her film Bareilly Ki Barfi early on in her career.
Onboarding Sanon to endorse Fossil, Johnson Verghese, managing director, Fossil Group, India, said, “Kriti’s chic, vibrant fashion sense perfectly expresses her authenticity, aligning with Fossil’s brand ethos and commitment towards being true to oneself.”
He said that being…