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Katrina Kaif and Sugar Free make a sweet deal, come together to reveal ‘Fitness Ka Pehla Kadam’ : Bollywood News – Bollywood Hungama

Katrina Kaif and Sugar Free make a sweet deal, come together to reveal ‘Fitness Ka Pehla Kadam’ : Bollywood News - Bollywood Hungama

India’s No.1 low-calorie sweetener brand owned by Zydus Wellness Limited, Sugar-Free, marks the launch of its campaign ‘Fitness ka Pehla Kadam’ featuring leading Bollywood actress- Katrina Kaif. With the intent to inspire its audience to consider healthier alternatives to sugar as a lifestyle change, the TVC drives larger focus and awareness on the brand’s Stevia range named Sugar Free Green.

Conceptualised by Wunderman Thompson, the campaign features Katrina Kaif who in a playful interaction nudges the consumers to start their fitness journey by switching to Sugarfree from sugar – ‘Fitness Ka Pehla Kadam’.

Talking about the campaign, Mr.Tarun Arora, Chief Operating Officer & Director – Zydus Wellness said, ‘”Over the last year we’ve seen an uptick in our low-calorie sweetener portfolio as more consumers graduate towards holistic lifestyle changes, opting for healthier alternatives in their daily diets. Through consistent innovations that seamlessly integrate taste…

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