Before the start of 2021, Karan Johar, who was earlier managed by the Matrix, a celebrity management agency headed by Reshma Shetty, announced that he is partnering up with Cornerstone to start a new venture christened Dharma Cornerstone Agency. Ananya Panday was the first celebrity to hop on the DCA wagon, leaving her previous agency Kwan Talent Management. A recent report tells that following her footsteps is Janhvi Kapoor, who is ready to quit Matrix.
Souring relations between Karan Johar and Reshma Shetty is not novel news. However, celebrities switching to DCA from Matrix shows how the consequences are surfacing after the Johar-Shetty breakout.
“Salman Khan too started United Being Talent, his own agency, and entered in a big showdown with Shetty. However, things didn’t turn out as planned for Salman. Karan totally changed the game and raised the stakes by starting Dharma Cornerstone Agency and is now getting all his contacts under the DCA roof. Janhvi’s sister Shanaya…