in

Instagram launches its first brand campaign in India

Instagram launches its first brand campaign in India

Instagram has launched its first brand campaign in India. The campaign titled ‘We Are In the Making’ will air on TV during the IPL and the upcoming T20 Cricket World Cup, in addition to other broadcasters. With this 360 degree marketing campaign, Instagram wants to encourage young people to express and explore their personal stories on the platform. It will also feature emerging creators like Saurabh Ghadge, Meethika Dwivedi and Shantanu Dhope. While the films will air for 10 weeks starting today, as part of the current cricket season, and these will be visible across India in eight local languages.

“With Reels, we’ve seen the rise of a new cohort of short form video creators who’ve discovered their interests and found their voice, and attained national popularity in the process. The new campaign from Instagram brings these local insights together, with our global platform, and celebrates the multi-dimensional generation. While the young continue to shape their identity,…

Read further.

What do you think?

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

0
Young Saif Ali Khan greets Satyajit Ray with

Young Saif Ali Khan greets Satyajit Ray with ‘aadaab’ in this old video : Bollywood News – Bollywood Hungama

EXCLUSIVE: Section 375 actress Meera Chopra files FIR against her interior designer over unprofessionalism and abuse; says “He PUSHED me out of my OWN house” : Bollywood News - Bollywood Hungama

EXCLUSIVE: Section 375 actress Meera Chopra files FIR against her interior designer over unprofessionalism and abuse; says “He PUSHED me out of my OWN house” : Bollywood News – Bollywood Hungama