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Golden Jubilee Celebrations: YRF and Facebook partner to launch first-ever studio-led Instagram Reels campaign : Bollywood News – Bollywood Hungama

Golden Jubilee Celebrations: YRF and Facebook partner to launch first-ever studio-led Instagram Reels campaign : Bollywood News - Bollywood Hungama

As part of Yash Raj Films’ ongoing celebrations for completing 50 splendid years in the Indian film industry and making an indelible mark for themselves, YRF has now partnered with Facebook for Bollywood’s first-ever Instagram Reels campaign – #ReelWithYRF. As part of the campaign, more than 250 creators across India will create Reels around various challenges, celebrating some of the most iconic moments of Indian cinema from the movie production house’s diverse slate. The campaign went live on 6th September 2021 (Monday) and will run for 6 weeks.

Commenting on the collaboration, Anand Gurnani, Vice President – Digital & New Media, Yash Raj Films, said, “YRF has been a trendsetter all along and our collaboration with Facebook just goes to prove that. There can be no better way to celebrate the momentous occasion of #YRF50 than by thanking our viewers for all their love bestowed on our films over the last 50 years. We will be giving 250 stupendous creators the very best…

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