In keeping with the ongoing wedding season, India’s homegrown e-commerce marketplace Flipkart has launched the new edition of its ‘India Ka Fashion Capital’ ad campaign which pitches it as the country’s go-to lifestyle destination.
The ad, featuring actors Alia Bhatt and Ranbir Kapoor, urges shoppers to try out Flipkart’s endless fashion and beauty products’ range. Set in a college campus, the ad films are targeted at youth whose aspirations for high-quality fashion are ever-evolving.
The films feature characters portrayed by Ranbir and Alia as college friends, showcasing their fun relationship with their quirky professor.
The campaign is live both on television and on digital media platforms for a period of 14 weeks.
It talks of upgrading not just fashion wardrobes but all else that customers use in their daily lives from beauty and personal care to home furnishings and décor items.