South Korean power group EXO’s member Kai has officially become the face of the Seoul Fashion Week of 2022. The city of Seoul officially announced the news of the fashion week along with its global ambassador on September 14.
According to Soompi, the statement read, “Next month, from October 7 to 15, 2022 S/S Seoul Fashion Week will be held digitally in a contact-free fashion. It will be held using fashion films from Seoul’s historical landmarks.”
Revealing the ambassador, the organizers of this year’s event remarked, “Our ambassador Kai has global recognition and fans all over the world. We expect that he will raise awareness about Seoul Fashion Week, as well as interest in Seoul.”
Seoul Fashion Week Spring 2022 will capture Seoul’s “past-present-future” by taking the runway to the city’s historical landmarks, such as traditional Korean palaces like the iconic ‘Gyeongbuk Palace’. This season’s fashion will be presented through 37 digital “fashion…