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EXCLUSIVE: Monica Shah & Karishma Swali on how the pandemic affected their brand, latest collection & more

EXCLUSIVE: Monica Shah & Karishma Swali on how the pandemic affected their brand, latest collection & more

Fashion designers Monica Shah and Karishma Swali – of the label JADE – do not need an introduction, for they have spent almost a decade in the industry, having dressed the likes of Alia Bhatt, Aishwarya Rai Bachchan, Kiara Advani, and others. They use innumerable Indian crafts and techniques to create every piece of their label. 

They keep it real, with uncompromised levels of perfection, using traditional fabrics and methods. Whipping them together to create pieces that speak to the discerning brides of today. The designer duo showcased their latest collection from their label, Bani Thani at the FDCI x Lakme Fashion Week. Here they talk about the impact of social media on fashion, the pandemic, their latest collection, and a lot more! 


 

What role do you think social media plays in fashion today?

I do believe social media helps push awareness not only about fashion, but also the artisanal communities. The way information spreads on social media has made it possible for India’s…

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