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Ellen DeGeneres Is Launching a Beauty Brand

Ellen DeGeneres Is Launching a Beauty Brand

Ellen DeGeneres is the latest celebrity to enter the beauty world.

The longtime talk show host announced on “The Ellen DeGeneres Show” on Tuesday that she is launching a skin care brand, called Kind Science. The brand is described as “age positive skin care” and will launch on Oct. 26.

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“We call it Kind Science because it is kind to animals, it’s kind to skin, it’s kind to the planet and it’s kind to your wallet,” DeGeneres told the studio audience. “So it’s all kind.”

DeGeneres revealed she’s been working on the brand for the last three years and that her friends and family have been testing out the products.

“Embrace your age, not your wrinkles!” Reads a tag line on the brand’s website. “Kind Science is high performance, effective skin care that’s made for everybody.”

DeGeneres did not elaborate on what kinds of skin care products the brand will offer, but given its focus on age positivity, it will likely focus on hydration or…

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