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Duroflex launches new campaign with Alia Bhatt – Exchange4media

Duroflex launches new campaign with Alia Bhatt - Exchange4media

With the new year setting in, people have either made or are making resolutions that would help them bring about positive changes in their life. Duroflex, a sleep solutions brand, took this opportunity to show their consumers one smart investment that would be a good step towards their new resolutions. Their latest campaign “No More Useless Kharcha” was kick started with a video with their national brand ambassador Alia Bhatt, where she calls out all the useless expenses that we are tempted to do for increasing our social cred but instead a wise investment would be in good sleep by investing in sleep essentials instead.

Duroflex channelized the campaign through Instagram, keeping in mind the platform’s appeal and reach to the younger audience which was the key target audience for this campaign. The sleep solutions expert collaborated with four millennial content creators who are known for their witty style and humorous way of delivering…

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