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Deepika Padukone adds another feather in her cap, will launch global lifestyle brand with roots in India

Deepika Padukone adds another feather in her cap, will launch global lifestyle brand with roots in India

Actor, producer, mental health activist, investor – Deepika Padukone dons many hats.

And now, the global star, who is all set for her second Hollywood film, has announced a lifestyle brand that will be rooted in India.

The brand will have global reach and appeal, and the first category of the launch will include beauty and skin care.

The 35-year-old ‘Piku‘ star in a statement said, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal.”

The brand is expected to roll out in 2022.

Currently, Padukone – who was named on Time Magazine’s 100 Most Influential People in the World list in 2018, is gearing up for director Shakun Batra’s project, co-starring Ananya Panday and Siddhant Chaturvedi. She is also filming for the…

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