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Celebrity endorsements still rule brand advertising to send specific messages to targeted consumers

Celebrity endorsements still rule brand advertising to send specific messages to targeted consumers

Brand advertising leverages celebrity ambassadors that align with their brand persona to send specific messages to their consumers.

Consumer behaviour continues to be driven by the advertising they are subjected to. No matter how much we crib, advertising isn’t going away. The reason, it works.

No wonder brands spend more and more on eye-catching videos, roping in celebrities that align with their brand persona.


Read more: As brands become tech savvy, do today’s consumers go to Facebook and YouTube to look at ads?


Telegram will soon launch sponsored messages soon, though the company says it will not show ads in private chats.

A short ad can bombard our brains with just what we want to see, making us want the real thing. Even Netflix is planning to roll out TikTok-like short clips feature for kids to vie with TikTok and capture the next generation of viewers to its platform.

Bringing on a celebrity as an ambassador has been an effective way of passing on a message,…

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