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Byju’s hit pause on ads featuring Shah Rukh Khan after Aryan Khan’s arrest in drug case : Bollywood News – Bollywood Hungama

Byju’s hit pause on ads featuring Shah Rukh Khan after Aryan Khan’s arrest in drug case

Shah Rukh Khan is the brand ambassador of the popular teaching application Byju’s. Reportedly, Byju’s has paused its association with the Bollywood superstar following the arrest of his son Aryan Khan in a drug case in Mumbai.

As per reports, the edtech company has pulled ads featuring Shah Rukh Khan despite advance bookings. This move was done after they faced a backlash on social media platforms like Twitter. Shah Rukh Khan is the face of several high-profile brands like Dubai Tourism, ICICI Bank, Hyundai, LG, Reliance Jio among others. However, Byju’s was one of the largest sponsorship deals for the actor. As per reports, SRK has an annual deal of Rs. 3-4 crore with Byju’s.

Byju’s had launched a new ad campaign with SRK a couple of weeks ago. But for now, they have paused all promotions featuring SRK as they do not wish to be seen promoting the brand with SRK amid a drug case controversy involving his son. However, it is not clear whether the company has decided to drop SRK…

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