Mumbai, Feb 25: Bollywood experienced a lull last year with hardly any film getting a theatrical release owing to the complete closure of cinemas. With business opening up, many films are ready to release and raring to go. The inevitable, of course, is happening with a slew of films announcing release dates. In an overcrowded market, multiple Fridays this year will see box office clash between two films.
“These sort of clashes should not happen, especially at this time. As it is, business is slow. People are not coming to the theatres in big numbers and the situation is not all that profitable. At this point of time, we cannot afford clashes,” says trade analyst Atul Mohan.
He adds that if producers only keep eyeing festive or strategic dates for release, such clashes are bound to happen and, what’s more, their films might not end up doing as well as they would have done as solo releases on regular Fridays.
“We have seen these festive clashes never…