NEW DELHI :
Over-the-top (OTT) video streaming platforms are fast lining up big films for the festive quarter to retain existing viewers and add new ones to their base.
OTT services, which saw their viewership jump by nearly 50-60% at the peak of the covid-19 pandemic last year, are seeing a 10% decline in growth rates and fear further dip of 5-7% as families step out for celebrations and cinemas start re-opening with big-ticket films.
To attract new viewers and entertain their user base, streaming services are targeting blockbuster releases for holiday weekends. Netflix will premiere Karan Johar’s Meenakshi Sundareshwar for Diwali and a superhero flick Minnal Murali for Christmas while Disney+ Hotstar has Rajkummar Rao and Kriti Sanon-starrer Hum Do Humare Do for Diwali.
ZEE5 will showcase Taapsee Pannu-starrer Rashmi Rocket to coincide with Dussehra this week while Amazon Prime Video has Vicky…