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AU Small Finance Bank Launches Its First Own Credit Card & Digital Bank AU 0101

AU Small Finance Bank Launches Its First Own Credit Card & Digital Bank AU 0101

Business

oi-Vipul Das

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AU Small Finance Bank, India’s largest SFB, has launched a massive advertising strategy dubbed “BADLAAV Humse Hai.” This is AU Bank’s first unified marketing communication initiative since its establishment, a creative project that will highlight the bank’s commitment to development and innovation in the modernity of banking services.
AU Small Finance Bank also unveiled its cutting-edge digital banking platform AU 0101 during the event, marking the advent of ‘nextgen’ banking by allowing customers to access a complete complement of financial services online, featuring face-to-face interaction with a banker via video chat. In addition, the bank revealed its credit card portfolio, which caters to a wide range of customers.

AU Small Finance Bank Launches Its First Own Credit Card & Digital Bank AU 0101

Regarding the concept of the “BADLAAV” campaign, AU Small Finance Bank…

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