Badhai Ho director Amit Sharma has a lot to be thankful for.
During the past one year he has won 19 Indian and international awards for excellence in ad filmmaking.
And there are many more to come.
Amit Sharma whose feature film Badhai Ho was a game-changer among mainstream Bollywood entertainers says he is confused about his identity. “Am I a feature filmmaker or an ad filmmaker? What is my calling card? I enjoy making both kinds of films equally. Last year I made two major ad films for Dove soap and Facebook. Both have got me any number of awards both locally and internationally.”
Like R Balki before him, Amit comes from the world of commercials into cimema.
It isn’t an easy transition. “People think ads are comparatively easy to make. The truth is ads are more difficult than feature film. In a few minutes you have to tell your story in an ad.”