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‘Alia Bhatt is being trolled for something the director asked her to say’: Bijay Anand on controversial bridal wear ad

Alia Bhatt

Actor Bijay Anand, who plays the role of Alia Bhatt‘s father in the recent advertisement for bridal wear,  has supported the actor as the campaign courted controversy. In this bridal wear advert, Alia questions the tradition of ‘kanyadaan’ (where the father gives away his daughter at the wedding), asking if she is something to ‘be given away’.

This particular advert has sparked a conversation online with many welcoming its fresh take on rituals and traditions while others claiming it demeans them. Bijay has now questioned why Alia is being targeted for the ad. “As actors, we trust the direction, writing, and production departments to do the right thing and not get us into controversy. I am not an expert on the subject, so, they have to keep in mind the appropriateness and correctness of the subject. Also, everyone has their own interpretation of things. There are hundreds of scholars who have their own take on every topic. If we are so smart, then we should have been…

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