Alia Bhatt has invested in IIT Kanpur-backed startup Phool.co, which has pioneered flower cycling technologies to upcycle cellulose waste and specializes in manufacturing charcoal-free incense and other wellness products. Phool.co is India’s first wellness brand to have both Fair for Life- Fairtrade and Ecocert Organic & Natural certifications. The actress took to Instagram to share the update along with a couple of photos.
Her post read, “One step closer to a greener Earth with @phool.co!🍃
Made for us. Made for our planet. Made by women. Excited to now be a #PhoolGirl🌸🌸”
Earlier, Phool.co had raised US $ 2 Million in a seed round from IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.
Speaking on the latest investment, Alia Bhatt, who is known for her environmental initiatives, said, “Phool incense really stands out for its fine natural fragrances and amazing packaging. I admire the founder’s vision of making incense and…