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Alia Bhatt invests in IIT-Kanpur backed wellness startup | Kanpur News – Times of India

Alia Bhatt invests in IIT-Kanpur backed wellness startup | Kanpur News - Times of India

KANPUR: An IIT-Kanpur-backed direct-to-consumer (D2C) wellness startup Phool. co, announced on Thursday that Bollywood actor Alia Bhatt is now an investor in the company.
Founded by engineering graduate Ankit Agarwal in July 2017, Phool.co is an innovative startup focused on the circular economy which converts floral waste into charcoal free luxury incense products and other wellness products. The startup has developed ‘Fleather’ , leveraging their flower cycling technology. Fleather is a viable alternative to animal leather which was recently awarded PETA’s best innovation in the Vegan World.
Speaking on the latest investment, Alia Bhatt said, “Phool incense really stands out for its fine natural fragrances and amazing packaging. I admire the founder’s vision of making incense and bio-leather from recycled flowers that contribute to keeping our rivers clean, creating a humane alternative to leather and providing employment to women in India’s heartland. I am proud that…

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