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Aditya Chopra planning to launch Yash Raj’s OTT platform? : Bollywood News – Bollywood Hungama

Aditya Chopra planning to launch Yash Raj’s OTT platform? : Bollywood News - Bollywood Hungama

Over the past year, the OTT market has seen a sharp increase in viewership with the Covid-19 lockdown leaving the audience with no other entertainment source. With the pandemic still raging, although certain locations have seen theatres resume business, OTT platforms that saw an increase in subscribers continue to enjoy a stable stream of viewers hungry for entertainment. Given this sudden and forced change in terms of content consumption, a number of filmmakers have been opting to release their films on OTT platforms. Now, we hear that one of India’s largest Bollywood production houses Yash Raj Films, led by Aditya Chopra is also contemplating launching their very own OTT channel.

“OTT platforms have become the go to choice for the audience during the pandemic. In fact, almost all such streaming platforms have seen a marked increase in subscribers since the pandemic hit, and now with no signs of slowing down, OTT has fast become the most viable option not only for viewers…

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